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Nike and Kaepernick beat Trump
Wed Sep 12, 2018 4:21pm

Nike's Online Sales Soar After Colin Kaepernick Ad Campaign Launches

Mary Papenfuss,HuffPost• September 8, 2018

Nike’s online sales have rocketed since the company revealed that former San Francisco 49ers quarterback Colin Kaepernick would be the face of its 30th anniversary “Just Do It” ad campaign. President Donald Trump, who railed against Nike’s homage to the gridiron protester, insisted Wednesday that Nike was “getting absolutely killed with anger and boycotts” because of the ad.

Online sales jumped 27 percent from Sunday through Wednesday, according to Edison Trends, a Silicon Valley digital sales and trends research firm. Nike’s sales decreased 2 percent during the same period last year, according to Edison figures.



Ironically, while the president’s supporters were trash-talking Nike, Trump boasted in an interview with the Daily Caller: “Nike is a tenant of mine. They pay a lot of rent.” Forbes has estimated Nike was paying $13 million a year in rent.

The company’s flagship store was located in Trump Tower but moved out this year for another Manhattan location. Nike’s new landlords are still covering its Trump Tower rent on the Nike lease, which runs until 2022, Bloomberg reported earlier this year.

Some Trump supporters boasted on social media that they’re burning their Nike gear and even recommended buying Nike shoes “favored by liberals” and torching them — which would help boost Nike’s bottom line

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