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iFollow data revealed - BBC article
Thu Oct 18, 2018 18:06

The English Football League has had 50,000 streams of its matches online in the UK and Ireland since it began offering the service in August.

EFL chief executive Shaun Harvey says the service "is making money" but that the EFL is determined to protect live attendances at matches.

Clubs are due to receive revenues from iFollow at the end of October.

The EFL sees streaming as an opportunity to bring in new revenue alongside its existing broadcasting deals.

It has been conducting a trial, which concludes at the end of October, to see what effect streaming has on attendances, and also which League One and League Two fixtures to stream in the future.

Clubs will receive between 70% and 80% of revenues from iFollow.

"We are committed to promoting live attendances at our games and any reductions will be looked at seriously as we value the service to the EFL as a whole," Harvey said.

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